Growing Trends and Popular Medical Aesthetics Treatments in Canada
Canada’s aesthetic industry is experiencing a surge in popularity, with more individuals seeking innovative treatments to enhance their beauty and well-being.
In addition to being A-listers, Dwayne (The Rock), John Legend, and Idris Elba are among the celebrities attempting to establish themselves in the expanding men’s skin-care market by introducing their product line.
According to market research firm Mintel, 52% of American men use facial skin-care products, a 62% increase from 2022. Statista, another market research firm, projects that the male global grooming market will reach US$115 billion by 2028, up from almost US$80 billion in 2022.
“There are undoubtedly more men’s and unisex brands emerging in the market now and then because it’s easier to tap into male consumers today,” says independent cosmetic chemist Dr. Julian Sass of Montreal. “Brands can collaborate with upscale fitness centers, airlines, and people on social media.” He claims that compared to marketing in the past, there are various ways to reach males today.
According to studies, men’s skin has a higher density of collagen than women’s, making it around 20% to 25% thicker. They produce more sebum or oil since their androgen levels are higher than women’s. Due to female clients scheduling appointments for their spouses to treat common issues like blackheads and clogged pores, Robert William Esthetics, a Medspa in Toronto, has seen its male clientele increase from 10% to 25% in the last year.
After a facial involving extractions, a mechanical or manual procedure that unclogs congested pores, the skin will feel instantly smoother, softer, and more relaxed. According to Dell, “Male clients love seeing immediate results.” However, skincare is a journey rather than a sprint. You can get a 20% boost from a professional skin treatment, but everything else depends on what you are prepared to do at home.
There aren’t many steps required, according to experts. The fundamental skincare components that make a good routine include cleansing, moisturizing, and applying sunscreen religiously.
Male Botox Trends Canada Data
Although women have historically made up the majority of Botox users, more men are gravitating toward this procedure. Let’s examine the various age groups and geographical areas fueling the Botox trend.
What Is the Male Botox User Percentage?
According to the survey, women accounted for 85.1% of the 9,221,419 Botox operations performed in 2022. Just 1.370 million men received Botox injections in 2021, compared to over 7.9 million women. Women comprised about 85.7% of all patients undergoing cosmetic procedures in 2022.
When considering the most popular non-surgical operations in 2022 alone, the gender gap remains consistent, with 85.2% of non-surgical aesthetic procedures carried out on female patients worldwide. With women receiving 85.1% of Botox operations and men receiving 14.9%, the female-to-male ratio is almost 6 to 1.
How Often Is Botox Used?
In 2022, ISAPS recorded 9,221,419 Botox operations, a 26.1% increase from the 7.3 million operations performed globally in 2021. This sharp increase in the number of new patients each year demonstrates the growing desire to use injectables rather than surgery to reduce wrinkles.
Men’s Skincare Treatments Statistics
As society’s views on traditional masculinity change, men are spending more money on grooming products, such as moisturizers, anti-wrinkle creams, and hair styling products.
This creates a multibillion-dollar growth opportunity for the skincare industry.
- The Canadian men’s grooming products market generated USD 2,937.0 million in revenue in 2022 and is projected to reach USD 5,068.8 million by 2030.
- The Canadian market is expected to grow at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030.
- The largest revenue-generating product in terms of segmentation in 2022 was skincare.
- Hair styling is the most lucrative product segment in the forecast period and has the fastest growth.
Male Laser Hair Removal Popularity Analysis
Laser hair removal for men has seen a significant rise in popularity in recent years. Below are key factors contributing to this growing trend:
- Increased Awareness: Men are becoming more aware of the benefits of laser hair removal, including long-term cost savings and the convenience of permanent hair reduction compared to traditional methods like shaving or waxing.
- Targeted Treatments: Men are increasingly opting for laser hair removal to target specific areas such as the back, chest, abdomen, and even facial hair. The ability to focus on specific regions has made the treatment more appealing.
- Aesthetic and Grooming Trends: As male grooming becomes more mainstream, many men are seeking ways to maintain smooth, well-groomed skin without the hassle of regular shaving or waxing sessions.
- Technological Advancements: Improvements in laser hair removal technology have made the treatment faster, more comfortable, and suitable for all skin types, making it more accessible and effective for men.
- Changing Attitudes: The stigma around male grooming and aesthetics continues to diminish, with more men embracing cosmetic treatments for self-care and confidence.
- Long-Term Results: Laser hair removal is increasingly seen as a long-term investment in personal care. It offers lasting results with fewer treatments than traditional methods.
Laser Hair Removal: A Case Study
The trend of men choosing laser hair removal services is especially evident in Oakville. The number of male customers at 3D Lifestyle, one of Toronto’s top Medspas, has significantly increased. This increase indicates the clinic’s dedication to providing high-quality, customized services and suggests the procedure’s wider acceptance among men.
3D Lifestyle uses modern technology to guarantee its patients receive comfortable and successful treatments. The clinic has established itself as a reliable source for men seeking laser hair removal services by concentrating on their specific needs and offering knowledgeable advice.
In conclusion, the aesthetic industry in Canada is experiencing rapid growth, driven by increasing demand for advanced treatments and technological innovations. From non-invasive procedures like Botox and dermal fillers to laser treatments and body contouring, Canadians are embracing diverse services to enhance their appearance and well-being. As the market continues to evolve, staying informed on these trends and popular treatments is essential for consumers and beauty professionals.
At 3D Lifestyle, we offer a wide range of aesthetic procedures designed for both men and women. Whether you want to rejuvenate your skin, reduce unwanted hair, or achieve a more youthful appearance, our expert team is here to help you look and feel your best. For more information, visit our website or contact 416-850-0231.
