The State of Medical Aesthetics in 2023

The State of Medical Aesthetics in 2023

Key Trends and Statistics Of Medical Aesthetics in 2023

Your New Year’s resolution may be to start a trend. In order to stay ahead of the curve, we have compiled the most anticipated aesthetic trends for 2023. Trend cycles are getting shorter every year.


So, you know how social media has totally changed the game for the aesthetic industry? I mean, just look at the Kardashian-Jenners, am I right? They’ve definitely had a big influence on aesthetic trends. Hey, did you know that according to the American Society of Dermatological Surgery (ASDS), social media plays a big role in our skincare decisions? It turns out that it’s the second most important factor when it comes to buying skincare products and the third most important factor when deciding to have a cosmetic treatment. Of course, the number one influencer is still our trusty dermatologist!

So, you know how Instagram used to be the big shot when it came to influencing people? Well, TikTok has totally taken over lately and it’s got way more users now. And guess what? It’s not just for dancing and lip-syncing anymore. TikTok is actually starting to have a major impact on the trends in aesthetic treatments. Crazy, right?

One cool thing about TikTok (and all social media, really) is how it’s making aesthetic treatments and even cosmetic surgery more accepted. It’s breaking down the old stigma and giving us helpful info and personal stories from people who’ve been through it. So if you’re thinking about it, you can find some real talk on there. So, like, one of the coolest things people are doing on TikTok is getting a nose job. Tons of folks are sharing their whole journey from the surgery to the final look. It’s pretty popular, you know? So, there’s this treatment that’s been blowing up on TikTok called the lip flip. It’s all over the place with the hashtag #lipflip getting millions of views.

Just like any other social media platform, there’s a lot of false information floating around. That’s why it’s super important to be someone people can trust. You gotta stay in the loop, listen to what people are saying, and share honest and clear info.


In 2010, nine million Americans identified with two or more races. By 2020, that number has more than tripled to over 33 million. As the population grows more diverse, the aesthetics industry needs to catch up. From doctors who are not trained to treat skin of color, to lack of energy-based devices that treat all skin types, to unconscious biases that exist amongst practice staff – a large and growing portion of the patient population will continue to feel unwelcome or underserved in aesthetics unless the industry evolves with the demographics. In 2023, inclusivity will take even more prominence in conversations.

First, representation matters and starts with providers. In late 2022, the American Society of Plastic Surgeons appointed its first-ever African American President-elect. As the largest plastic surgery specialty organization in the world, this highly visible position will have a definitive impact on our industry. The new president Dr. Steven Williams stated his mission is to ensure the organization is moving to meet the needs of all patient populations, including those who felt underserved in the past.

Second, the way we look at skin colour is also shifting. Many aesthetic experts are recognizing the limitations of the Fitzpatrick scale and its skew towards non-ethnic skin. As such, more providers are incorporating the Lancer Ancestry Scale, which utilizes the patient’s heritage and genetic ancestry to understand if a patient is suitable for specific treatments. (Beyond the industry, even Google is transitioning from the Fitzpatrick scale to a new skin typing scale to better represent people of colour).

Finally, thanks to technological advances, there no longer has to be a trade-off between efficacy and safety for darker skin tones. However, it’s important for providers who want to stay ahead of the curve to continually educate themselves on skin colour and master the right protocols to address the needs of their patients.

“Chiseled” Jawlines And Cheekbones

Bella Hadid, Lea Michele, and other A-listers took the internet by storm at the end of 2022 by showing off their new hollowed-out cheekbones and sharp jawlines. Many people have attributed this to Buccal Fat removal, a procedure where a doctor surgically removes the buccal fat pads from the face to reveal a more snatched look. Buccal fat removal is permanent and invasive.
If you’re hoping to achieve a similar chiselled look without surgery or permanently changing your facial structure, look into cheek, jaw, and chin fillers! Hyaluronic acid dermal fillers, like Juvéderm, can help give the face a similar silhouette without going under the knife. These fillers require little downtime, provide immediate results, and are a fraction of the cost of buccal fat removal surgery. Results can last up to 18 months! Life360 carries a Chisel package perfect for achieving that structured, model-off-duty look.

Natural And Defined Lips

Kylie Jenner ruled the lip game for years thanks to her plump, over-the-top lip silhouette. When she decided to tone it all down for a more natural look in 2018, she shocked the beauty world. Glossy and subtly defined lips are still at the top of the trend list moving into 2023.
Fillers with a hyaluronic acid base are known for their natural results, perfect for copying Hailey Bieber’s look! 2023 is the year of enhancing natural features, not overcompensating for them.


Micro-needling has been a go-to treatment for many people, including both patients and providers. It’s great for dealing with wrinkles, uneven skin texture, sun damage, and even those pesky acne scars. Did you know that people have been using microneedling for a really long time? Like, we’re talking way back in 1905! Some folks even say that it goes back thousands of years. Crazy, right? But, like, the microneedling devices we use today really started becoming a thing in the late 90s.
Lately, RF microneedling (RFMN) has become super popular, especially among celebrities. It’s like the upgraded version of regular microneedling. So, basically, when you get RF microneedling, it’s like creating these tiny little wounds on your skin. But here’s the cool part: those needles also send radiofrequency energy into your skin, which helps make more collagen and elastin. It’s like a double whammy for getting that fresh, youthful look! Another cool thing about this is that the energy goes deep into your skin, skipping the top layer. That means it works for all skin types, which is pretty awesome.
As RF microneedling keeps getting better and better, we can look forward to seeing some cool new ways to use it. So, there are a bunch of cool things you can do with these applications. Like, you can use them to help with pesky acne and make those sebaceous glands chill out. Plus, you can even stack RF depths and mix them up with other stuff like CO2 lasers and contouring devices. It’s like a whole skincare party!
So, guess what? The places where you can get RF microneedling done are totally growing! So, you know how people usually use those fancy treatments to make their faces look younger? Well, guess what? Now they can use those same cool technologies to treat other parts of their bodies too! It’s like a whole new level of rejuvenation! So, check this out: doctors have actually discovered that RF microneedling is pretty awesome when it comes to tightening up the neck and jaw area. And get this, it’s usually super hard to find non-invasive treatments that actually work on those areas. But this one seems to be doing the trick! So, here’s the deal: RF microneedling isn’t just for tightening your skin. It can also help with getting rid of fat in certain areas. This is especially great if you’re looking to tackle those stubborn spots like your stomach, thighs (where cellulite likes to hang out), and above your knees. Pretty cool, right?

Non-Surgical Fat Reduction

Do you know how getting rid of fat through surgeries like buccal fat removal can be super pricey and take forever to recover from? Well, fat reduction surgeries are pretty much the same deal. They cost a ton and you’ll be stuck in recovery mode for what feels like forever. Hey there! Have you heard about Cool Sculpting? It’s this awesome non-surgical fat reduction service that’s been approved by the FDA. Get this, it can actually zap away up to 25% of your fat cells after just one treatment! How cool is that? So, here’s the deal with Cool Sculpting: it’s all about freezing those pesky fat cells. You just chill out for 45-60 minutes while it does its thing. Pretty cool, right? No need to take a break! Walk into 2023 without stressing about those pesky love handles or double chins.
Hey there! Just wanted to give you the heads-up that Urban You has some awesome deals going on right now. They’re offering special pricing on Cool Sculpting, which is super cool if you’re looking to sculpt your body. And they also have this Treat-to-Complete package that you don’t wanna miss out on. So if you’re interested, definitely check them out!


So, regenerative treatments are pretty cool because they use our body’s own natural abilities to do some serious healing. Basically, they work on a super tiny level to help our cells and tissues regenerate or even create brand-new ones. It’s like our body’s own little repair crew! In the world of beauty stuff, people use this thing to help heal wounds, make their skin look fresh, and even make their hair grow. Pretty cool, huh?
You’ve probably heard of PRP therapy before, right? It’s a popular regenerative treatment that’s become pretty mainstream. So basically, PRP therapy is when they take your own plasma and inject it into the area that needs treatment. This helps release growth factors, kick-start the healing process, and even give you some anti-aging benefits. Pretty cool, right? So, these days, a lot of people are using PRP for hair loss. It’s pretty popular! Basically, the growth factors in PRP help to boost activity in your hair follicles and encourage new hair to grow. Cool, right?
Dude, let me tell you, stem cell therapy has totally blown up in the past few years. It’s like, a whole new field that’s been growing like crazy. So, get this: stem cells are like these super cool cells that can basically renew themselves and make other cells too. It’s like they have this magical power to make everything feel fresh and young again. Pretty awesome, right? So, these stem cells that come from fat tissue are all the rage for beauty treatments. They’re super easy to get and there are plenty of them to go around. So, get this: stem cells can actually be put into your skin! But here’s the cool part – you can also find them in skincare products that you can just slap on your face.

Hey there! So, you know what’s really cool in regenerative medicine right now? It’s all about exosomes! These little guys are actually made from stem cells. Keep an eye on this trend, it’s gonna be big! So, basically, exosomes are like the messengers of the cell world. They help cells talk to each other by carrying signals from one cell to another. For example, if a cell is feeling a bit under the weather, a healthy cell can send a signal through exosomes to tell it to start regenerating. Pretty cool, right? So get this, there’s some early research suggesting that exosomes might actually be even better than stem cells when it comes to making us feel young and fresh again. Can you believe it? Oh, and guess what? Exosomes could totally be useful for skin issues like alopecia.

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